How Do I Use Culture in Action?

Culture in Action is a set of seven practices that let you and your team continually and consciously reinforce specific behaviors that help you succeed. 

The curriculum is based on years of research and discussions with hundreds of successful business leaders who know how to make culture work for them. 

From day one, you can begin using the Culture in Action practices to solve at least one significant business challenge. Not a tactical, “top level” challenge.  But a deep, structural challenge – one of those things that keeps you up at night, that lies beneath the surface and shapes how all the day-to-day stuff gets handled. 

As you master the practices and embed them in daily life, your culture will be stronger, healthier, and ready to exploit all the opportunities and solve all the problems – big and small – that lie ahead.

Want to get started? Read more below about Culture in Action’s seven practices. Or dive in by clicking on the “Go to the course materials” button. Everything you need is here.

The Core:

Confronting Tensions

 

What are tensions and why do they matter?

Tensions are the inevitable gaps between where you are and where you want to be.

Tensions aren’t problems. They’re the source of all growth.

Healthy change comes from being stretched … from choosing how to balance competing objectives, from deciding how to move from where you are to where you want to be.

Teams succeed when they are aligned on how to make those choices.

Teams falter if there’s no common vision of where they are headed. Or if some people are pulling toward the future while others are holding on to the past. Or if — explicitly or implicitly — they're following a different set of cultural “rules” to answer questions like what tradeoffs are ok to make, how much risk is acceptable, or what to do when the group disagrees.

Culture in Action’s three core practices provide a structure to identify your most important tensions, have meaningful conversations about them, and agree on how to move forward.


Practice One:

Tensions

At any moment in time, your organization is full of TENSIONS. They can be uncomfortable … but they are healthy and necessary.

The practice of TENSIONS involves naming the gaps between the present state and the desired future state.

Naming TENSIONS requires honesty and creativity. There are legitimate reasons you are where you are. Properly framed TENSIONS acknowledge that. They then draw upon your creativity to see the future, isolate the muscle that connect the future to the present, and acknowledge the spectrum of possibilities that sit between those two endpoints.

The trick with TENSIONS is to avoid negative, self-fulfilling descriptions of the current state, simplistic descriptions of the desired future state, or self-defeating views of the challenges involved in getting from here to there.

Practice Two:

Conversation

Having named the TENSION you want to work on, the next step is to explore it.

The practice of CONVERSATION involves confronting the TENSION with open-mindedness and creativity, working collaboratively to explore the possibilities in a way that moves you forward.

Good CONVERSATION requires discipline, to stay focused on the specific TENSION you’re working on. It requires continued creativity, to identify fully the opportunities and alternatives available to you It requires open-mindedness, to integrate different perspectives. And it requires attention, to acknowledge the dynamics within the group and draw out the contributions of all team members.

Practice Three:

Action

Every CONVERSATION needs to end with agreed upon actions. 

ACTIONS create clarity and define a shared path forward. They build trust, as people make and then deliver on meaningful commitments.

ACTIONS don’t need to resolve the TENSION. Sometimes, in fact, maintaining the TENSION is healthy and can lead to more creativity or better solutions.  For example, there is no permanent rule that will tell you how to balance growth against managing risk, or how to make tradeoffs between near-term results and long-term objectives. Healthy organizations embrace the pull between these kinds of competing objectives and use the resulting TENSIONS as a source of continual innovation and renewal.

The Foundation:

Psychological Safety

 

What is psychological safety and why is it important?

Why do teams succeed? Turns out it’s not just about having smart people. Or clear goals. Or meaningful work. Or good leaders.

A key component is psychological safety — or, in other words, the ability to take risks without feeling insecure or embarrassed.

Without psychological safety, the dysfunctional parts of your culture will stay dysfunctional. Nobody will name the elephant in the room. Nobody will tell you what you need to know. Nobody will have the confidence to take risks in order to forge a better path forward.

Without psychological safety, you can confront tensions, have conversations, and agree on actions. But you’ll continue to be hamstrung and blindsided but the things nobody had the courage to say out loud.

That’s why the remaining four practices focus on creating psychological safety.


Practice Four:

Presence

PRESENCE is as simple as a mother’s advice and as complex as Buddhist theology. 

PRESENCE focuses on the simple truth that in order to fully participate in and give your best to any CONVERSATION, you need first to create the space to be calm, open, and aware. 

The practice of PRESENCE involves choosing to be where you are, not in the past or in the future.

Stop for a moment. Let go of whatever just happened. Stop worrying about what’s coming. Silence your phone.  

PRESENCE is a foundational practice, since all of the other practices build upon and benefit from your strength of PRESENCE.

Practice Five:

Focus

FOCUS uses the space you’ve created by being PRESENT to pay attention – to what’s going on inside you, what’s going on with others in the group, and what’s going on for the group as a whole.

The practice of FOCUS inovolves surveying what you’re paying attention to, naming it, and intentionally directing your attention to what is important at this particular time.

The practice starts with silence, during which members of the team focus individually on what is happening for them. It then turns to the group, with each member of the group briefly checking in. And it ends with the group pausing for a moment to assimilate what they’ve heard in order to create a sense of what is happening for the group as a whole.

Practice Six:

Stories

Ever bought a new car and, suddenly, you see that car all over the place?  Our brains are continually bombarded with information – most of which we ignore. The practice of STORIES focuses on the basic truth that when something is top of mind, we notice it. 

STORIES involves telling and hearing quick, one or two sentence examples that highlight the best of the team’s culture in action, in order to make the cultural practices you want clear, explicit, and visible. 

Short, simple STORIES affirm your team’s strengths and values, highlight specific actions that demonstrate those strengths and values, and place positive actions front and center so they are more likely to be noticed and repeated.

Practice Seven:

Appreciation

APPRECIATION is designed to explicitly reinforce the team’s commitment to honesty and continual improvement.

During APPRECIATION, participants name a specific action or contribution that somebody made during the session that they valued.

As with STORIES, these are quick, one or two sentence offerings about specific things people said or did. While brief, APPRECIATION is essential to focus the group on what went well so that it can do more of the things that are working, and change anything that isn’t.

That’s it.

Seven practices. One high functioning culture.

What now?

You can use Culture in Action individually, with your team, or across your organization.  Use it however works for you.

If you’d like a roadmap, here’s what we recommend.

To learn the seven practices, go through the Culture in Action curriculum in eight 90-minute sessions:  an initial session introducing you to the seven practices plus seven deep dive sessions. 

Use the same agenda for all eight sessions. This will take you through the seven practices in a simple, repeatable format. 

In every session, spend most of your time working on one or two specific TENSIONS you are currently facing.  In addition, take a little time to discuss the practice highlighted for that session.

If you’re doing this as a team, designate one team member to lead each session. Mix it up, so different people take the lead for different sessions.

If you’re doing this individually, find a partner to help you explore your “self in action.” It can be a friend, a colleague, or a coach.  The crucial element is to have somebody who can give you the space to explore and help you hold yourself accountable for your results. Your partner isn’t there to solve, fix, or save. They’re there to be a sounding board, to reflect back, to help you have a deep, productive conversation with your true self. 

By the end of the eight sessions, you will understand what each practice is and how you can use it to make your work more focused, inclusive, and effective.   

Depending on your needs, you can complete the eight-session course in as little two months (with weekly sessions) or as much as eight months (with monthly sessions).  We recommend completing the course in four months, holding sessions every two weeks.  Each participating employee will spend about 18 hours to complete the eight-session course:  two-thirds in working sessions and one-third preparing for or following up on each session.

After you complete the initial eight-session introduction to Culture in Action, you can return to the 90-minute format as often as you wish.  Each time, you will work on one or more important TENSIONS facing the team, drawing potential blockers to the surface and addressing them. In addition, each time you follow the seven-step Culture in Action process you will improve your skills in the seven domains.

Depending on your needs, you can hold Culture in Action sessions more or less often – monthly, quarterly, annually, or at whatever frequency works for you.  We recommend holding Culture in Action sessions monthly or at least quarterly, to continue to build strength with the practices and teach them to new team members of your team. In addition, we recommend integrating specific practices into other aspects of your work.  For example, you can get into the habit of beginning meetings with a moment of silence (PRESENCE) and/or a check-in (FOCUS), or ending meetings with a check-out (APPRECIATION).

The essential element of using Culture in Action is to be deliberate about learning, using, and strengthening your skill to turn the practices from self-conscious actions into habits that are woven into your daily interactions.  Just like with piano, you can plunk out notes immediately.  But only time, intentional practice, and quality reflection or feedback will bring you toward mastery.

You can adapt Culture in Action to fit your style and your schedule.  Here are a few ideas:

  • Go bigger. Turn the opening and/or closing session into a day-long or half-day retreat.

  • Go outside. Complete a Culture in Action session while on a hike or sitting outdoors.

  • Experiment and adapt. Gather feedback on your culture, the sessions, what’s working, and what’s not. Keep what you like; change what you don’t.

If you’d like to work with somebody, click here.

If you want to do it on your own, click here.